The pet supplements industry is on track for strong continued growth. Meeting future demand will require both additional capacity and enhanced capabilities to stay ahead of intensifying competition – creating opportunities for investors. This insight by CIL and William Blair is informed by targeted interviews with retailers, branded providers, and contract development and manufacturing organizations about where the pet supplements market is headed over the next three to five years.
Key takeaways include:
- Outsourced manufacturing will likely remain the industry’s default operating model
- Brands have the opportunity to capture share and build consumer advocacy in a still-nascent category
- Vertical integration provides longer-term potential for product differentiation, additional margin, and greater control and certainty over supply
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