CIL’s Pricing practice examines the opportunities for private equity firms to drive value by developing greater proficiency and confidence in commercial optimisation, especially pricing strategies.
Sophisticated, evidence-based pricing optimisation used to be the preserve of large multi-nationals but is increasingly becoming a source of competitive advantage for high growth mid-market businesses.
This shift presents both opportunities and challenges for private equity firms, emphasising the importance of strategic pricing as a key driver of value creation. While some PE firms have adopted a more cautious approach to utilising pricing strategies, the landscape is shifting. Currently, it is essential to move beyond traditional methods and prioritise effective pricing as a significant lever. While potential obstacles may exist, the potential benefits of pricing optimisation are undeniable and can be long-lasting. The sooner firms embrace strategic pricing, the sooner they can unlock untapped potential throughout the lifecycle of their portfolio companies.
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