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Liam McGuinness

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CIL’s survey of 35,000 consumers reveals six key leisure trends, from shifting loyalty to rising convenience. Explore the trends shaping the future.

In the past 12 months, CIL’s consumer and hospitality team surveyed 35,000 global consumers in a variety of sectors.

They identified six top trends which all leisure businesses should be keeping front of mind. These include:

1. Transient brand loyalty
2. Convenience is king
3. Endorsements driving purchases
4. Narrowing tech-gen gap
5. Showing tribal alignment
6. Seeking maximum value