What if a market study didn’t just validate the deal, but shaped how you’ll create value from day one?
In an increasingly competitive private equity landscape, market studies have moved beyond validation exercises into powerful strategic tools that shape how value is created from day one. It’s no longer just about sizing the market or confirming a growth story – it’s about building a clear, data-backed thesis that wins bids, guides integration, and delivers outsized returns to investors.
In this series of short videos, our team explores how leading investors are rethinking market studies to gain an edge. From using diligence to develop sharper value creation blueprints, to embedding sector specialism and strategic insight into every deal, we look at what’s driving success in state-of-the-art transactions – and how these approaches are setting a new standard for private equity.
Winning in a crowded market
With so much capital chasing a limited pool of quality assets, market studies have evolved from basic validation exercises into strategic tools that help investors underwrite the price they’re willing to pay with confidence in how they’ll create value. It’s no longer just about proving the market size or growth potential, it’s about building a clear, data-backed plan that demonstrates how value will be captured.
Key takeaway: A robust market study that underpins a clear, confident and well-prioritised plan for value creation doesn’t just strengthen your bid – it wins hearts and minds, sets you apart, and drives superior returns.
From market studies to strategic value blueprints
This video explores how market studies have become strategic playbooks, helping investors and management teams aligned on how to unlock performance. In this video, Alex and Axel discuss how this is playing out in the real world, including collaboratively shaping elements like the target operating model before the deal is signed.
Key takeaway: State-of-the-art market studies deliver practical blueprints that turn underperformance into outperformance and ensure clarity on day one of ownership.
A more sophisticated playbook for value creation
Investors are increasingly uncovering hidden value by reframing where they look for growth. Instead of the tried and test growth playbooks, they’re focusing on what will make the biggest difference to the specific asset, sector and situation. Examples include building strong integration capabilities for buy and build success; transforming sales execution and enabling smarter targeting, sharper processes, and data-driven decisions that drive the bottom line.
Key takeaway: The most effective value creation plans today rely on data-driven prioritisation – helping investors pursue the plays that unlock the most value, with precision.
Sector specialism and a strategic lens gives investors an edge
Helping investors build competitive advantage in a bid process comes down to two critical factors: deep sector specialism and a strategic perspective. This video shows how being truly plugged into the industry allows us to quickly tackle high-level value creation questions that underpin an investor’s thesis.
Key takeaway: Investors increasingly expect advisors who are sector experts with a strategic mindset – helping them look beyond the basics to craft winning plans tailored to the competitive landscape.
Smarter market studies are reshaping how investors create value. If you’d like to explore how our approach could give you a head start in value creation, please get in touch.
Sign up to our mailing list to receive our latest insights.