Building a digital agency group

Luke Rowell

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Digital-first marketing groups are disrupting the sector. CIL explores how M&A can drive growth and optimise acquisition strategy for lasting value.

There are many opportunities for investors and businesses in the marketing services space. This insight piece explores how M&A can turbocharge a group’s growth and what to prioritise when it comes to an optimal acquisition strategy. CIL’s Media Practice examines why defining and implementing the group’s future model should be carefully considered and how it can be optimised to deliver value.